Keon Coleman

Keon Coleman

22-Year-Old Wide ReceiverWR
Buffalo Bills
2025 Fantasy Outlook
Coleman was a polarizing prospect who went 33rd overall to Buffalo last April and then had a rookie season that ensures he'll remain polarizing. Despite running a 4.61 40-yard dash, Coleman was mostly used as a deep threat, a la Gabe Davis before him, averaging 19.2 yards per reception while catching 50.9 percent of his targets at a 15.2 aDOT (third deepest among WRs with 300-plus routes). He then caught just three of eight targets for 22 yards in three playoff games, although he topped 50 percent snap share each time, notably working ahead of Amari Cooper. The Bills aren't bringing Cooper back, but they did sign Joshua Palmer, whose 14.9 aDOT for the Chargers last season ranked fifth among WRs. Offensive coordinator Joe Brady might use Palmer as the deep threat to open up Coleman for a more varied, fantasy-friendly role, but it's also possible Coleman ends up battling just to stay on the field, considering the Bills use a lot of heavy formations and also have Khalil Shakir and Curtis Samuel at wide receiver. Read Past Outlooks
RANKS
#116.84
ADP
Signed a four-year, $10.07 million contract with the Bills in June of 2024.
Breaks out in Week 1 win
WRBuffalo Bills
September 7, 2025
Coleman caught eight of 11 targets for 112 yards and a touchdown in Sunday's 41-40 win over the Ravens.
ANALYSIS
Coleman caught a deflected ball for a 10-yard touchdown to make it a one-possession game in the fourth quarter. He also had two failed two-point conversions thrown his way and was brought down by the last defender with a shoestring tackle shortly before Buffalo's game-winning field goal, so Coleman had opportunities for an even more impressive line Sunday. The 2024 second-round pick struggled to create separation as a rookie, but he got his sophomore season off to a strong start, leading the team in receiving yards, catches and targets while setting new career highs in the last two categories. Coleman will look to build on this breakout performance in a tricky Week 2 matchup against Sauce Gardner and the Jets.
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NFL Stats
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Fantasy/Red Zone Stats
See red zone opportunities inside the 20, 10 and 5-yard lines along with the percentage of time they converted the opportunity into a touchdown.
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Advanced NFL Stats
How do Keon Coleman's 2025 advanced stats compare to other wide receivers?
This section compares his advanced stats with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average. The longer the bar, the better it is for the player.
  • Air Yards Per Game
    The number of air yards he is averaging per game. Air yards measure how far the ball was thrown downfield for both complete and incomplete passes. Air yards are recorded as a negative value when the pass is targeted behind the line of scrimmage. All air yards data is from Sports Info Solutions and does not include throwaways as targeted passes.
  • Air Yards Per Snap
    The number of air yards he is averaging per offensive snap.
  • % Team Air Yards
    The percentage of the team's total air yards he accounts for.
  • % Team Targets
    The percentage of the team's total targets he accounts for.
  • Avg Depth of Target
    Also known as aDOT, this stat measures the average distance down field he is being targeted at.
  • Catch Rate
    The number of catches made divided by the number of times he was targeted by the quarterback.
  • Drop Rate
    The number of passes he dropped divided by the number of times he was targeted by the quarterback.
  • Avg Yds After Catch
    The number of yards he gains after the catch on his receptions.
  • % Targeted On Route
    Targets divided by total routes run. Also known as TPRR.
  • Avg Yds Per Route Run
    Receiving yards divided by total routes run. Also known as YPRR.
Air Yards Per Game
129.0
 
Air Yards Per Snap
1.90
 
% Team Air Yards
32.3%
 
% Team Targets
24.4%
 
Avg Depth of Target
11.7 Yds
 
Catch Rate
72.7%
 
Drop Rate
9.1%
 
Avg Yds After Catch
2.4
 
% Targeted On Route
25.0%
 
Avg Yds Per Route Run
2.55
 
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2025 NFL Game Log
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2024 NFL Game Log
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Snap Distribution / Depth Chart
Snap Counts
Snap %
Buffalo BillsBills 2025 WR Snap Distribution
#% of Team Snaps

6887%
5469%
4862%
1621%
1013%
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Receiving Alignment Breakdown
See where Keon Coleman lined up on the field and how he performed at each spot.
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This Week's Opposing Pass Defense
How does the Jets pass defense compare to other NFL teams this season?
The bars represents the team's percentile rank (based on QB Rating Against). The longer the bar, the better their pass defense is. The team and position group ratings only include players that are currently on the roster and not on injured reserve. The list of players in the table only includes defenders with at least 3 attempts against them.
NYJ
@ Jets
Sunday, Sep 14th at 1:00PM
Overall QB Rating Against
108.7
 
Cornerbacks
88.1
 
Safeties
118.8
 
Linebackers
120.1
 
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2025 Keon Coleman Split Stats
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Measurables Review View College Player Page
How do Keon Coleman's measurables compare to other wide receivers?
This section compares his draft workout metrics with players at the same position. The bar represents the player's percentile rank. For example, if the bar is halfway across, then the player falls into the 50th percentile for that metric and it would be considered average.
Height
6' 4"
 
Weight
215 lbs
 
40-Yard Dash
4.61 sec
 
Vertical Jump
38.0 in
 
Broad Jump
127 in
 
Hand Length
9.38 in
 
Arm Length
31.13 in
 
Recent RotoWire Articles Featuring Keon Coleman See More
Recent RotoWire Articles Featuring Keon Coleman See More
2024 Fantasy Outlook
The Bills drafted Coleman with the 33rd overall pick this year, adding a new type of wide receiver to an offense that just lost Stefon Diggs and Gabe Davis and had been left with Khalil Shakir and free-agent addition Curtis Samuel atop the depth chart. Coleman is the big body of the bunch at 6-3, 213, though a 4,61 40 time suggests he might not get behind defenses the way Davis often did. Coleman is otherwise a good athlete, as suggested by his 38-inch vertical jump, 127-inch broad jump and impressive play strength. It is, however, a bit unusual to see a wide receiver drafted this early with a subpar 40 time and less-than-dominant college production. Coleman put up 58-798-7 as a true sophomore at Michigan State and was widely expected to go ham after transferring to FSU, but his junior year was a disappointment apart from 11 TDs, as he caught only 51 of 87 targets for 658 yards. He thus figures to be a polarizing prospect, especially after landing in a top-notch situation with a franchise QB on a WR-needy team. Coleman is young for his draft class, turning 21 in May, and the disappointing junior season doesn't negate that he outproduced Jayden Reed at MSU as a 19-year-old sophomore in 2022. While unlikely to ever be a top separator, Coleman may be able to get it done with size, strength, tackle-breaking and reliable hands.
More Fantasy News
Good to go for season opener
WRBuffalo Bills
September 5, 2025
Coleman (groin) doesn't have an injury designation for Sunday's game against the Ravens.
ANALYSIS
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Expects to play
WRBuffalo Bills
Groin
September 5, 2025
Coleman (groin) said Friday that he isn't concerned about his status for Sunday's game against Baltimore, Alaina Getzenberg of ESPN.com reports.
ANALYSIS
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Set to remain limited Friday
WRBuffalo Bills
Groin
September 5, 2025
Coleman (groin) will practice in a limited capacity for a third consecutive session Friday, Maddy Glab of the Bills' official site reports.
ANALYSIS
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Another limited practice Thursday
WRBuffalo Bills
Groin
September 4, 2025
Coleman (groin) remained a limited participant at practice Thursday.
ANALYSIS
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Limited at practice
WRBuffalo Bills
Groin
September 3, 2025
Coleman was deemed a limited participant at practice Wednesday.
ANALYSIS
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Latest Fantasy Rumors
Dealing with groin issue
WRBuffalo Bills
September 3, 2025
Coleman was limited in Wednesday's practice due to a groin injury, Chris Brown of the team's official site reports.
ANALYSIS
Coleman wasn't known to be previously dealing with a groin issue, so the injury may have occurred during Wednesday's first day of official prep for Sunday night's showdown with the Ravens. The second-year wideout had previously drawn rave reviews from Josh Allen for his training camp performance, so if he's unavailable or limited against Baltimore, the Bills' air attack would be missing a key downfield component.
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