Alberta is set to expand its legal iGaming market after Alberta Gaming, Liquor and Cannabis released iGaming regulations, allowing private operators to enter the market to offer sports betting, legal online casino games and more.
The framework, introduced earlier this week, builds on the iGaming Alberta Act passed last year. It aims to capture revenue from the unregulated gray market—currently holding about 70% of Alberta's online gambling activity—while prioritizing player safety and social responsibility.
Modeled after Ontario's 2022 iGaming launch, which now features over 45 operators, Alberta's system will complement the existing PlayAlberta.ca site. This move is expected to boost provincial revenue, with PlayAlberta already generating $275 million in revenue for 2025-26.
Key components of the regulations include:
- Regulator: Alberta Gaming, Liquor and Cannabis (AGLC)
- Oversight Entity: Alberta iGaming Corporation (AiGC)
- Potential Operators: bet365, BetMGM, Caesars, DraftKings, theScore & more
- Market Structure: Open to private operators with no cap on licenses; requires AGLC registration and an agreement with AiGC via a three-part application process
- Tax Rate: 20% of revenue retained by the province, plus 2% allocated to First Nations and 1% for social responsibility initiatives like gambling research and treatment
- Age Requirement: 18 and older, with strong protections against targeting minors
Which iGaming Operators Could Launch in Alberta?
Alberta's open iGaming market is expected to attract major players already dominant in Ontario, including the likes of bet365, BetMGM, DraftKings and more. Here is the full list of iGaming operators in Ontario.
My best guess is that most of these operators will also expand to Alberta's iGaming market, particularly the big brands like bet365, BetMGM, Caesars, DraftKings, PointsBet and theScore. These companies could partner with local entities or launch standalone sites, offering Alberta bettors access to competitive sports betting an online casino promos.
With Alberta boasting Canada's youngest adult population, highest per-capita GDP, and great gambling spend, the market is projected to exceed $700 million annually—making it an appealing entry point for these private operators.
Timeline for Alberta iGaming Launch
The timeline for the launch of Alberta's expanded iGaming market remains uncertain, but all signs point to a launch later this year.
Operators can begin reviewing and registering under the new regulations immediately. Rulemaking and agreements could wrap up in the coming months, potentially allowing bets by fall — aligning with major sports seasons.
For now, PlayAlberta remains the sole regulated option in Alberta, but the influx of private providers could revolutionize online gambling for Albertans later this year.
