RotoWire.com, where you can find top college football betting promos, used follower counts from Instagram and X to create a social media hype power ranking system for Division 1 non-Power 4 college football teams' official accounts. We ranked teams this week based on percentage growth week-over-week on the platforms, following their previous game.
Social Media Power Rankings
Rank | Team | Social Media Growth |
1 |
| 1.471% |
2 |
| 1.094% |
3 |
| 0.885% |
4 |
| 0.724% |
5 |
| 0.683% |
6 |
| 0.672% |
7 |
| 0.646% |
8 |
| 0.623% |
9 |
| 0.504% |
10 |
| 0.482% |
11 |
| 0.436% |
12 |
| 0.397% |
13 |
| 0.393% |
14 |
| 0.386% |
15 |
| 0.373% |
Eastern Michigan Eagles (↑19)
New Mexico Lobos (↑1)
Tulsa Golden Hurricane (↑9)
San Diego State Aztecs (↑44)
Kent State Golden Flashes (↑18)
Missouri State Bears (↑13)
Wyoming Cowboys (↑34)
Akron Zips (↑51)
Central Michigan Chippewas (↑19)
Washington State Cougars (↑16)
Florida International Panthers (↓7)
Colorado State Rams (↑2)
Tulane Green Wave (↓12)Be sure to check out our list of the best sports betting apps so you can easily compare operators.
Top Non-Power 4 Teams in Week 10
The first FBS era bowl eligible season for the 
Kennesaw State Owls has captured many hearts and minds nationwide, evidently.
The Conference USA program saw the largest jump in social media following among those not in the Power Four ranks over the weekend, with a 1.471% increase.
All in all, the Owls' sophomore FBS season has been a resounding success story, both on and off the field. Kennesaw State earned its third straight win in Week 10, defeating over UTEP, 33-20 on Saturday. KSU (6-2 overall, 4-0 CUSA) became bowl eligible and is continuing an ascent online as well. At Caesars Sportsbook, the Owls are the second favorite to win the league at +190 odds, behind Western Kentucky (+165).
Overall, Kennesaw State finished ahead of the Eastern Michigan Eagles (+1.094%), New Mexico Lobos (+0.885%), Tulsa Golden Hurricane (+0.724%) and San Diego State Aztecs (+0.683%) in Week 10. Kent State (+0.672%) and Missouri State (+0.646%) were next in line, respectively.
Who's Been The Best of the Bunch?
This year, on field success has little to do with social media growth, for some reason. Three of the top five teams in Week 10 have sub-.500 records this year, with 7-1 SDSU, 6-2 Kennesaw State and 6-3 New Mexico being the exceptions to the rule. By comparison, EMU (2-7), Tulsa (2-6) and Kent State (3-5) have been mediocre (at best) this year.
The rest of the top movers in the non-Power Four ranks follow a similar path, with 8-1 North Texas and 5-3 FBS newcomer Missouri State being the only teams above .500 in spots 7-10. Wyoming (4-5) and Akron (3-6) also made the cut.
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North Texas to win the American Conference, making the Mean Green co-favorites with USF.
Regardless of the teams' respective records, all 10 were among the top movers in the non-Power Four ranks online, though nobody did more with less than the mighty Owls of Kennesaw State during the 10th weekend of the 2025 college football calendar.
Q&A
Q: Which college football team dominated social media growth this week?
A: Kennesaw State Owls dominated, climbing 4 spots to No. 1 with a 1.471% social growth – the highest of all programs outside the Power 4 this week.
Q: Were there any surprising teams in the Top 5?
A: Yes. San Diego State's jump of 44 spots to No. 5 and Eastern Michigan's rise of 19 spots to No. 2 were the biggest surprises. Tulsa also made a notable move, up 9 spots to No. 4, while Kennesaw State's 4-spot climb to the top stands out as well.
